Qingdao International Beer Festival 2012

A China travel in August is not complete until you stop at Qingdao. Let me explain…

What is the Chinese most famous beverage in the world? The Tsingtao Beer! And like these past 16 years, the international beer festival will be held at the Chinese beer hometown. In fact because of the beer, we can call the city Qingdao or Tsingtao. The city is located in Eastern China, in the Eastern Shangdong, bordering Yantai to the northeast, Weifang to the west and Rizhao to the southwest. Every year, on the second week of August, the coastal city organizes a huge international beer festival of 16 days. This year the festivities will start on the 11th and end on the 26th. What about get a break during your China tour and enjoy fresh beers under that heat or get your first take-away beer in a plastic bag?

Last year about 300.000 thirsty drinkers came to Qingdao; it is definitely the biggest beer festival of Asia. Chinese beer festival's is friendlier than European or American ones I think, Chinese has another concept of drinking beer; they don't just want to drink in order to get drunk, but they drink to share a special moment with friends and people they like with always something to eat in complement.  You must experience the tradition of "GanBei", there's no such great thing to start bonding with some new friends! Barbecue food, music and a carnival atmosphere at the beer festival is helping to attract more and more Chinese people. By the way, Western food and Chinese food will be available, including the locally popular meat skewers. Moreover, you could jump on the stage for a drinking competition, a karaoke (what would be a party in China without it?), see a fashion show or listen to live music bands.

The world's major brewers, such as Beck's, Kirin, Asahi, Carlsberg, Corona, Heineken, Tiger, and Budweiser are sparing no effort in exploring the market in China – so their brands will prominently be displayed. And of course the Chinese favorite brewer will be present, a festival (almost) only to glorify Tsingtao beer! By the way, did you know that Germans created the popular Chinese beverage? In the 19th century, Germans came in Qingdao and constructed beer factories and displayed their know-how, since that day, beer remains they specialty of this city even if Germans are gone.

This year the festival will take place in the Laoshan District of Qingdao, home to Tsingtao Beer at Tsingtao Beer Passion Square(青岛啤酒激情广场) also known as Qingdao Century Square (青岛世纪广场) located about 1000 meters north of Qingdao Beer City just behind the Qingdao International Convention Center.

Qingdao International Beer Festival Events:

2012 Theme: "Cheers for Passion – GanBei With the World !"
Grand Opening Ceremony & Concert @ TianTai Stadium:  (11th August 2012 @ 8:00pm)
Admission:  280元, 580元, 880元, 1080元, 1380元, 1580元, 1680元, 1980元, 2380元   Telephone:  +86 (532) 5557-9082; 5557-9080

Daily Schedule of Events @ Tsingtao Beer Passion Square (Century Square):  (9:00am-10:00pm, 11th-26th August 2012)
Qingdao GanBei with the World! (青岛和世界干杯):  (25th August 2012)
Closing Ceremony:  (26th August 2012)

Tsingtao Beer Passion Square (Century Square):  09:00 – 22:00
10 RMB (09:00 – 15:00)
20 RMB (15:00 – 22:00)
For more information call +86 (532) 8889-2376

Don't hesitate! While booking your China flights don't forget to save money and get into a train to Qingdao!

Related posts:

  1. My plan to travel to Qingdao, China
  2. The beautiful city called Qingdao
  3. Tsingtao beer, Qingdao International Beer Festival
  4. Qingdao, the Home of Tsingtao Beer
  5. Zhanqiao Pier (Qingdao Zhanqiao)
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