China: This Week In Digital Luxury Marketing

A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 23, 2013, featuring Longchamp, Ritz-Carlton, and Cadillac.

LongChamp

Do you know how long Canadian model Coco Rocha has been working with Longchamp? Three participants who answer the question correctly by February 25 on Longchamp's Weibo account will win a Veau Foulonné tote bag worth 480 yuan (US$ 77).

Ritz-Carlton Pudong, Shanghai

From February 22-24, guests who book rooms at Ritz-Carlton Pudong, Shanghai via a Weibo private message will receive a free upgrade to a river-view room (600 yuan ($ 96) value), a free breakfast buffet, and free parking.

Event page

Coach

Coach will award a special gift to one lucky participant who shared his or her favorite handbag on Coach's official Weibo by midnight, February 22.

Lane Crawford

Create a your own commercial shoot on the Lane Crawford website for a chance to be one of three weekly winners who'll receive a shopping gift card worth up to 4,888 yuan ($ 784). For more information, visit the event website.

Jeep & Cadillac

Celebrating the Chinese Lantern Festival (February 23-24), Jeep and Cadillac are simultaneously launching similar Weibo campaigns called the "Jeep Lantern Festival" and "Guessing Lantern Riddles," respectively. Both campaigns will post riddles, giving participants with correct answers a chance to win a Jeep model car or an autographed photo of Brad Pitt, the newest face of Cadillac in China.

Jeep event page

Cadillac event page

Michael Kors

Share your thoughts about the Michael Kors Fall 2013 collection on the official brand Weibo for a chance to win a new year's greeting card from one of the show's runway models.

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NYC 1983 and 1986 original footage

In 1983 and 1986 I filmed some scenes on the touristic places like Broadway, Time Square, Staten Island Ferries and Central Park, not spectacular, but a good feeling for the 80s in NYC. In 1983 I came to NYC for first time and filmed with my Bolex spring mechanism motor camera, no scene able more than 22 seconds, at some Kodak and Fuji 30m rolls of 16mm films. In 1986 at my second visit I was using a big ARRIFLEX ST 16mm camera with better lenses and a integrated light meter. Both footage ist scanned in the year of origin smart analog to 2" Ampex tape, later in the 90s copied to BETA analog and later to BETA digital, at least to a mpeg file in my computer. The sound was recorded with a SONY WM-D6C in Dolby C. Thank you to Judy for telecine & color correction and Marion for the original sound recording. Two details: the countdown on the Fuji neon is for the Los Angeles Olympics and the movie recording on Broadway is for a commercial for the new Musical "Chorus Line". Some street scenes are mixed with radio edits from original 1986 New York radio station recordings. Dont miss my other NYC original footage in my channel, a view from the roof of the WTC in 1986, a look in the subway stations 42nd St and Time Square and a visit at the Chinese market in China Town NYC,

Video Rating: 4 / 5


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