Week In Review: January 28-February 1, 2013
In case you missed them the first time around, here are some of Jing Daily's top posts for the week of January 28-February 1:
Chinese Art Proves A Hit At Buoyant Art Stage Singapore 2013
One of Ding Yi's "Appearance of Crosses" works sold for around $ 450,000 at Art Stage Singapore
This past weekend, art lovers, dealers, and collectors from throughout Asia and around the world flocked to Art Stage Singapore, the first international art fair of 2013. Despite a strong Southeast Asian flavor, this year's edition, held at the Marina Bay Sands Exhibition and Convention Center, presented contemporary art in a dynamic intercultural context, with a Project Stage for emerging Asian art and a dedicated Singapore Platform to represent domestic arts venues. In all, around 130 galleries from 26 countries took part in Art Stage, attracting better attendance and sales than last year's edition. According to the Wall Street Journal, 40,500 people attended the fair, up from 35,000 in 2012.
Gucci Goes Local For Chinese New Year, Chases Little Emperors
Gucci
Looking for the perfect Chinese New Year gift for the luxury devotee who'd be turned off by Year of the Snake editions by brands like Alexander McQueen, Smart, and Vacheron Constantin? Look no further than Gucci's China-facing luggage tags, imprinted with one of two auspicious golden characters — 囍 ("double happiness") or 福 ("luck") — and crafted in blue or red leather. Far less overt than other recent China-facing collections, Gucci's tags seem to be getting a largely (yet not unanimously) positive response on Sina Weibo.
Branded Mini-Movies As China Marketing Tool: Boom Or Bust?
Cartier "Destinée" mini-movie
Having firmly established itself as a critical luxury market, China has become a fierce battleground for brands looking to set themselves apart and, more importantly, get a better return on their ample investment. Perhaps nowhere is this more apparent than in the digital space, where brands have spent handsomely to reach and influence China's young, digitally native, and "luxury-obsessed" consumer. With Chinese consumers increasingly turning to mobile devices for news and e-commerce, getting product information and brand updates in bite-sized pieces via Weibo and WeChat, "mini-movies" (微电影) — trailer-length, cinematic segments often featuring celebrity faces – have moved to the forefront as an effective and timely marketing tool.
10 Minutes With…Gastro Genius Paul Pairet Of Shanghai's Ultraviolet
Coach's Most Exclusive New Bag Only Available In China
Premium American brand Coach, which currently looms large in China's "affordable luxury" segment, continues to show a knack for marketing in what has become one of its critical global markets. Recently, as part of season four of the popular Chinese reality show "Creative Sky" (创意星空) — a "Project Runway"-like competition program aimed at finding the brightest young Chinese design talent — China-born, Sweden-raised, Central Saint Martins-educated contestant Jennifer Yan (严韬) won the "Coach Award" challenge.
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