D:FUSE: New Autumn 2012 Preview Party at Bar Veloce
D:FUSE Autumn 2012 Collection Preview Party
"Comfort and craftsmanship are key elements of the D:FUSE offering as these shoes are street savvy and made with love to be worn from dawn til dusk by our fashionable and professional consumers."
D:FUSE is one of the fastest growing Scandinavian shoe companies in China started in Shanghai in 2007 by a Norwegian and Danish entrepreneurial duo.
They've already successfully opened over 140 stores in 50 cities across China and they "strive to bring the latest Scandinavian urban trends to the fashion forward Chinese consumer".
D:FUSE Invite for Autumn 2012 Collection Preview Party
This past Tuesday, July 17, D:FUSE launched its new Autumn 2012 Collection in the new Bar Veloce in 1949 The Hidden City.
D:FUSE Autumn 2012 Preview at Bar Veloce in 1949 The Hidden City
Stepping into the new Bar Veloce branded with D:FUSE in every corner of the space, there was everyone who is anyone in Beijing's thriving fashion scene.
The theme of the event was a Swedish Midsummer Party with ladies wearing floral wreaths in their hair and a selection of delectable cocktails and Swedish snacks including smoked salmon and tasty Swedish meatballs.
Swedish Midsummer Theme Party with Cocktails, Canapes & D:FUSE Shoes
Displayed in different corners of the venue were 8 different shoe styles within their new Autumn 2012 collection showcasing everything from sky-high pumps, structured autumn loafers, spiked heels, 70′s flower power Wood-Stock festival style, and Luxe Grunge patent leather shoes inspired by Seattle's groundbreaking rock scene in the 1990s.
LDS Snapshots of D:FUSE Autumn 12 Trends:
D:FUSE's "Sharp Lines" Collection of Spike Heels
"Let the heels speak for you and keep the rest of your outfit classy" – D:FUSE
D:FUSE's "Autumn Loafers" Collection
"Give your feet a break from skinny stilettos and 6″ platforms. Your soles will thank you." – D:FUSE
D:FUSE's "Black White" Chic and Edgy Collection
"Bright Whites Mixed with Black Shades Create a Chic High Contrast Outfit" – D:FUSE
D:FUSE's 70′s Revival "Wood-Stock Festival" Collection for Hippy Flower Power
"Woodstock lives on through the D:FUSE Autumn 12 Collection." – D:FUSE
D:FUSE's "Luxe Grunge" Collection Inspired by Seattle's Groundbreaking Rock Scene
Spikes, Studs, Heavy Outsoles, Laces & Patent Leather Mainstays of Yesterday's Grunge
D:FUSE's Turn-of-the-Century "Eccentric Heritage" Collection
Playing footsie with D:FUSE
LDS Snapshots of D:FUSE's Preview Party:
D:FUSE Addicts
About D:FUSE
With a highly experienced team of Norwegian designers, this sought after brand specializes in the creation of a wide range of high quality leather shoes. Our creative team is constantly trotting the globe in search of the latest trends, which add inspiration and diversity to every collection offered. From Stockholm to Barcelona and Copenhagen to Rome, the design and product development team keeps our customers on the pulse of cutting edge fashion. Whether the latest designs are breaking into the fashion weeks of London, Paris, Milan, New York or Tokyo D:FUSE will bring them to China first!
To view their new Autumn 2012 Collection, click here.
Click here for their 10 branches in Beijing.
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